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Transcend Announces Custom Functions, Allowing Companies to Build Custom Integrations for Privacy Operations in Minutes

via Business Wire

Custom Functions empowers companies to easily connect any homegrown and niche application into their Transcend privacy infrastructure, complementing Transcend’s extensive library of proprietary integrations.

Transcend, the fastest-growing privacy platform1, today announced the launch of Custom Functions, a powerful new capability designed to radically simplify how companies automate privacy operations across any business system. Homegrown systems, which serve as critical hubs in a company’s data architecture and often store significant amounts of personal data, present a common challenge for businesses seeking to automate their privacy programs. With Custom Functions, Transcend customers now have a lightweight way to ensure automation extends to every system where personal data is collected, used, or stored.

"Custom Functions make it easier for privacy teams to connect all of their systems to their Transcend privacy infrastructure—no complicated setup necessary,” said Ben Brook, Transcend CEO and co-founder. “This helps them quickly unlock custom connections that, when combined with our existing out-of-the-box integrations, gives businesses the power and flexibility to orchestrate privacy exactly as they need it, across every system, without the typical technical overhead.”

With Custom Functions, privacy engineers can write a few lines of code directly within Transcend to flexibly integrate user privacy profiles and requests between Transcend and any homegrown tool or third-party service. With this streamlined deployment method, privacy teams are able to:

  • Reduce privacy compliance risk: By extending Transcend’s privacy automation across all systems, organizations minimize the risk of compliance violations stemming from manual error.
  • Reduce overhead maintenance: Custom Functions eliminate the need to set up and maintain bespoke engineering infrastructure to process API calls, giving time back to technical teams to focus on more strategic work.
  • Accelerate deployment time: By eliminating the need to set up new infrastructure and gather approvals, teams can deploy custom code faster—accelerating compliance projects and supporting sustainable business growth.

"When privacy solutions only offer APIs, the onus for automation success is still on engineering teams. They’re left with the heavy lifting in terms of building and maintaining infrastructure for any custom code required to integrate homegrown and niche systems," said Krishna Bhat, VP of Product at Transcend. "Custom Functions removes that burden—developer teams just need to drop a few lines of code into the Transcend dashboard. This means faster, more reliable automation for DSRs, consent, and preferences, no matter where the data lives."

Custom Functions extends Transcend's Integration Network to deliver the industry's most adaptable, comprehensive data privacy integration offering. This unlocks privacy at scale by empowering full integration into the systems where enterprise data lives—for code-level data governance across SaaS solutions, internal tools, and other cloud technologies. Together, the combination ensures businesses can achieve operational efficiency, reduce compliance risk, and confidently enable business growth by managing privacy comprehensively across an entire technology stack.

Prospective customers are invited to explore Transcend's extensive catalog of pre-built integrations, learn more about Custom Functions, or schedule a call with our team.

About Transcend

Transcend is the privacy infrastructure that unleashes growth for the world’s leading brands. By automating data and consumer preference governance at the systems layer, Transcend helps companies unlock AI, personalized experiences, and growth, with speed and confidence. Transcend replaces the patchwork of manual tools with a unified, efficient, and secure governance platform. From consent & preference management, privacy requests, AI governance, assessments, and risk mitigation, Transcend operationalizes modern privacy across every system and user touchpoint. Recognized for rapid growth and innovation, in 2024 Transcend was named to the Deloitte Technology Fast 500™, one of Fast Company’s Most Innovative Companies, and LegalTech’s Data Solution of the Year. Founded in 2017 by Ben Brook (CEO) and Mike Farrell (CTO), Transcend is based in California’s Bay Area.

Endnotes:

1: Fastest growing based on YoY revenue growth compared to companies cited in IDC’s Worldwide Data Privacy Compliance Software Market Shares, 2023: OneTrust Still at the Top with Competition Heating Up (IDC #US50798323, June 2024)

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