Gartner Marketing Survey Finds Nearly Half of Consumers Expect to Buy More American Goods Amid Economic Uncertainty
Forty-seven percent of consumers expect to buy more American-made products this year, according to a survey by Gartner, Inc.
Gartner Survey Finds Only 52% of Senior Marketing Leaders Can Prove Marketing’s Value and Receive Credit For Its Contribution to Business Outcomes
Only 52% of CMOs and other senior marketing leaders said they were successful in proving the value of marketing and receiving credit for helping meet enterprise objectives, according to a survey by Gartner, Inc.
