Articles from Green River Distilling Co.

Green River Distilling Co., the 10th oldest licensed distillery in Kentucky (DSP-KY-10), will commemorate the U.S. Army’s 250th anniversary with a limited release whiskey marking the milestone. The official anniversary bourbon will be available throughout the next year, beginning next month.

Green River Distilling Co., the 10th oldest licensed distillery in Kentucky, unveiled its first modern brand advertising campaign in over 100 years celebrating its steadfast, enduring history with a tongue-in-cheek nod to the past. The national campaign will be rolled out across streaming TV, digital video, social and out-of-home. At the center of the “Raise Your Spirits” campaign is an uncanny spokesperson: G.R., the Ghost of Green River. This spectral ambassador leads the platform with a mission to bring simplicity to a complicated world, embodying the distillery's deep-rooted heritage and commitment to quality while appealing to modern bourbon enthusiasts with a dash of humor and a splash of the supernatural.

Green River Whiskey is proud to announce its partnership as the primary sponsor of the No. 44 Green River Whiskey Chevrolet with NY Racing Team and NASCAR driver J.J. Yeley as they take on qualifiers for 2025 Daytona 500. The sponsorship marks a milestone for Green River Whiskey—its first venture into modern motorsports—aligning with the brand’s remarkable revival story, Owensboro, Kentucky’s rich NASCAR heritage and a bold vision for the future.

The historic Green River Distilling Co. will not only continue to grow its distribution footprint this year, it will also expand its lineup of barrel-strength offerings. Green River Kentucky Straight Wheated Single Barrel Bourbon, the newest release from this heritage distillery, offers the signature smooth yet full-bodied character of the brand’s classic Kentucky recipe with a high proof punch.

Marking the next chapter in a nearly 140-year history, Green River Distilling Co. has begun construction on a new consumer experience that will bring “The Pride of Owensboro” to the streets of Downtown Louisville. Located at 714 W. Main Street, Green River’s Louisville tasting room is set to open mid 2025.

Following the runaway success of Green River Full Proof, which sold out a year’s forecast in under a month, Green River will introduce a new bourbon geared toward becoming a staple in the on-premise. Green River has become known for its value and quality in the super and ultra-premium categories this portfolio extension offers the same approach to value in a different price segment. Green River 1885 Kentucky Straight Bourbon Whiskey will be available in nine markets starting in August.

As Green River Distilling Co. continues to expand its reach across the country, the brand will also expand its offerings this summer. Green River Full Proof Kentucky Straight Bourbon Whiskey takes the brand’s flagship bourbon and presents it with full-bodied, full proof flavor.